Oct 2022

British Luxury Bedmaker Opens First Stand-Alone Regent Street Store

Vispring, recipients of the prestigious Queen’s Awards for Enterprise and luxury bedmakers since 1901, is opening the doors to the brand’s first flagship showroom. Located on Regent Street St James’s in the heart of London, Vispring’s new London flagship will display the brand’s world-renowned product portfolio as well as providing secluded areas for customers to test the products, with a sleep expert on hand, so they can be assured they can select the perfect bed to meet their requirements.

Vispring was the pioneer that first introduced individual mattress pocket springs to the market. Its beds were hand selected for the luxury suites of the world’s finest ships and hotels and they quickly grew a reputation as leaders in luxury bedmaking. Vispring has since grown into a global luxury brand, with retailers in over 50 countries throughout the UK, Europe, Asia, North America and beyond. The opening of the new London flagship showroom will provide a stand-alone Vispring experience and continue to support Vispring’s international retail partners.

Designed in collaboration with Ivory Worldwide, the substantial showroom is spread across three floors and showcases the complete collection of Vispring’s handmade mattresses, each handcrafted by highly skilled specialists at the brand’s Plymouth factory.

Fusing traditional craftsmanship with modern technology, each floor focuses on demonstrating Vispring’s expertise in handmaking beds for over 120 years. Since Vispring uses only natural materials in its mattresses, the showroom design fittingly simulates the employment of natural-style materials, with the use of bespoke warm oak and rugs in earthy tones. The main space features a bespoke sculptural lighting installation by artist, Giles Miller that is made from the springs which go into every Vispring mattress. The artist has played with density and composition to create layers of coiled metal, coated in a high-end plated finish to create a visually arresting display in the centre of the showroom.

The store will enable customers to immerse themselves in Vispring’s rich heritage, with video elements narrating the brand’s impressive manufacturing processes and commitment to sustainable materials. The space will also be utilised to host talks and events with industry sleep experts. For the ultimate Vispring luxury, visitors can also book an appointment in Vispring’s ‘Secret Wardrobe’, which occupies the basement level of the showroom. Here they can get personalised advice on how to select the perfect mattress to guarantee the best night’s sleep from a Vispring Sleep Expert. The stairway to the Secret Wardrobe features a skyscape by muralist John Brinklow which transforms from day to night as visitors descend into the space.

Commenting on the opening of the new Vispring showroom, Jim Gerety, Managing Director of Vispring says: “The new flagship London showroom underpins and celebrates Vispring’s luxury bed offering and unparalleled commitment to craftsmanship to a global audience who will be able to test the full range of beds and experience their unsurpassed quality in person”.