On Thursday, November 10th 2016, Vispring & Aireloom hosted an event to celebrate the prestigious opening of the first Luxury Beds Boutique in Moscow. VIP guests included designers, architects, customers and press.
The ribbon cut by Rafael Gonzalez, CEO of Flex Group and Elena Korchagova, head of the project marked the official opening as the evening commenced with a champagne reception.
The event also celebrated the occasion of the two power brands being displayed together. Vispring, a British brand with a rich heritage spanning over 100 years and Aireloom, a Californian brand with over 75 years of experience – inspired by the Californian state of mind and aesthetic. Complimenting each other the brands provide customers with a unique and diverse offer in the luxury sector.
During the evening, guest speaker Dr Neil Stanley, Vispring’s sleep expert and member of the British Sleep Society, introduced the topic of sleep and discussed its importance whilst choosing the right bed for you (called ‘Sleep Well, Live Better‘) something the brand feels very passionate about and is core to their philosophy.
Guests spent the rest of the evening discovering the collections and experiencing a real insight into The Art of Genuine Hand-Stitching, where a Vispring master craftsman skilfully demonstrated live, the art of this highly specialised craft, using the natural materials that make Vispring unique.
The evening was a key highlight on the social calendar and set the mood for a successful and long anticipated partnership.
The store showcased the brands global store concept, the blue print for stores of the future that provide the consumer with an unrivalled experience in the essence of the brand.